Inspiration + Process
Touchpoints
A high school in Louisville, Kentucky asked me to design a new logo for the school incorporating a bear mascot. After a briefing and a couple rounds of revisions to the bear graphic, I finalized and presented a versatile logo and stand alone icon of the bear's head. I also designed apparel such as T-shirts and hats, as well as graphics for their Instagram page. One of my favorites, yet simple brand carry-overs was the Christmas ornament silk screened onto wood. "Once a Bruin, Always a Bruin". Final logo file types in all formats were provided for the client's use.