College of Business Administration

The CBA at Winthrop University held a contest within our Senior Graphic Design Internship Class. The mandate was to develop a logo and various brand extensions for use on and outside of the campus. We had no further briefing other than it needed to be “professional yet casual”. The CBA did not have an existing Positioning Statement; I felt they needed one. I created a new Logo utilizing another custom font I designed AND developed the positioning statement "More Than Just Business". I felt my combination reflected “connections” and “networking” on the professional level, and the POS achieved the goal of being “casual”. Both my logo and POS were chosen by the CBA. Below are examples of how I carried the brand forward, as well as a copy of my Outstanding Design Award.

Primary Logo & Positioning Statement

Black & White Logos

Stationary Suite & Pocket Portfolio

I like contrast in my design, so the "professional but casual" worked perfectly for this project.
I designed the letterhead and business card with a clean white front side, backed up by the second color
on side two in a solid with reverse white type. I carried that forward on the #10 envelope by creating
a "make" with a solid bleed on the back flap.
The portfolio cover is in a tint of the black with a solid full bleed of color on the inside
plus the stark contrast of the black die-cut pocket.

Touchpoints

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