Department of Design Rebrand

The head of the design department (DOD) at Winthrop University required that we work in a team environment on this project. The task was to rebrand and create a DOD logo and sub brand logos with various touch points. Each member of our team developed a brand for selection; my concept was the winning design which further evolved into the brand architecture below. This included the four majors: Graphic Design (GD), Illustration Major (IL), Interactive Media (IM), and Interior Design (ID).

Another goal was to design graphics to be incorporated with variable data in the DOD's
program for perspective students. Our selected student's name was Alex Rogers.
Our designs accomplished this while maintaining the DOD's new brand.

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